If you have been involved in internet marketing for any amount of time, you have most likely heard the term E-zine Advertising.

This is definitely one of the top ways to get traffic to your capture page.

An e-zine ad is simply an advertisement sent out to someone else's email newsletter.

Publishers sell various types of E-zine ad spots. Solo ads are the only spots you want to run. This will give you the highest return on your investment dollar. Don't waste your time on the others... ONLY run SOLO ads. Solo ads are incredible because your ad will be the only ad seen by the newsletter reader.

This is a totally separate mailing done JUST FOR YOU.

Here is what happened when I recently sent out a solo ad...

I went to a resource called thedirectoryofezines and searched for an ezine releted to the "home business" industry. There, I found a publisher that would allow me to send out a Solo ad to her subscribers about my opportunity. She had about 50,000 subscribers and the ad cost me $175.

The ad went out on a Friday and within 48 hours I had 22 sales for the program I was promoting. Automatically!

I was instantly in profit because of the generous bonuses I received from the company, plus I had begun establishing additional residual income streams when the subscribers started getting my autoresponder email messages.

I ran an ad, made back my ad dollars immediately, made a profit AND established residual income AND built up my own mailing list. The ad was very short and curiosity driven... We are simply wanting the reader to click through and go to the website and let the website do its magic.

There is no need for a long two page letter selling people on your ad. Just a couple sentences to invoke curiosity and get the maximum amount of click-throughs.

Most people will never experience these kinds of results because they are LEADING with their direct company created referral link instead of a personal lead capture page and a "Funded Proposal" program.

Funded Proposal simply stands for a program or product that is a small ticket item that will in most cases cover your marketing expenses right away.

By placing a low entry cost opportunity at the front of all your marketing efforts you will rarely if ever lose money again with your advertising tests.

Many people these days are attempting to market high ticket opportunities that start at $199 and can be as much as $1,499+ to get started. If they spend $500 on an ad and get zero sales, they just lost $500. If they instead lead with a "funded proposal" strategy and they control their own email database...

They have now, most likely, made a profit off of the ad, established upfront income and now have a database of BUYERS who are much more likely to join them in their High Ticket home biz programs later on.

Never ever lead with a high ticket item. You are pretty much guaranteed to lose money every time you run an ad. Save the high ticket items for people who are on your own list and already know you, trust you and have most likely purchased from you on a smaller scale already.

There are several options available to act as a "funded proposal" opportunity. Here is what to look for...

They usually have a cost of less than $50 and offer industry specific marketing, traffic generation information or tools that any online marketer could utilize.

This is why we are able to get so many sales automatically. People are much more comfortable taking a look at a high ticket affiliate program once they have become comfortable spending money with you upfront on a smaller scale.

Here Is What To Look For:

* 50% commission at least

* Industry specific information or tools to assist anyone in any home biz program

* High converting sales copy

You can also lead with a small network marketing program. The ideal programs have a free trial period and then convert to a monthly fee.

Once you have made this front end sale - automatically... now you can begin to introduce the lead to your bigger commission programs. The buyers are on YOUR mailing list so you can offer them anything you wish to.

Simply realize that not everyone is ready to jump on board right now, but in time they will. Just continue to provide them with value and they will hunt you down.